Motorola DefyEstablishing a new rugged brand in both the smartphone and accessory market. Carving out our own space whilst adhering to the core brand values Motorola upholds in the consumer space.
Launching the Motorola Defy Smartphone in 2020 with the help of London creative agency Elephant Room. User focused creative and adapting to the project limitations of the time. Supporting the product in life with device focused collateral. Working with 3Sixty on CG animations testing particle simulations and materials.
Working with Elephant Room on VFX and Post editing.
Following up with the Satellite Link, a bluetooth accessory that harnesses the Bullitt Satellite network. Enabling everyday users to combat the loss of signal. A focus within the campaign development. Creative development fully in-house to plan and flesh out the No Signal? No Problem concept.
In store units for the likes of AT&T, Costco and REI.
Working with production house Metaphor on the 3 character shoot spanning multiple scenarios. Including casting notes, storyboarding and location recees. From the photo/video library we produced a full suite of assets covering digital display, social platforms, in-store retail and hobbyist publications.
Social cutscampaign
videos30 second ad spots for the launch of the Motorola Defy satellite link. Focusing on use cases in the real world. Targeting the US market initially with a rollout across EMEA. Creative direction through pre-production to post, developing title sequences and managing feedback.
Taking master edits and recutting into focused assets for specific audience groups.
Targeted media spots to cover various audience interest groups to help maximise product awareness. Lightweight productions to build a narrative based and demonstrate use cases.
Meta posts, how to videos, OOH ads and stickers to name a few.
More than just printA series of master print layouts to span the publication cycle across our regions beyond the US. Moving from campaign led pieces to value and proposition at the heart of the asset.
Driven by KPIs to push offers in the Channel without having it override the creative work put into the project. How to tackle the dry sales pitch with a human element and still keep use cases at the core of the idea.
Expanding into large format with stand presence at the likes of MWC, CES, IFA, ESS and Trako. Ensuring the produced assets were able to go big or go home. Considerations not just for the form but also the function.
Targeted media spots to address various locales and the demographic interests of the region. Given the outdoor focus on the product this enabled for a range of activities to be highlighted in the creative.
out of homeExperience
Art Direction
Branding
Layout
Motion Design
Production
Video Editing
Skills
North America
Germany
LATAM
Central Europe
Benelux
Markets