LAND ROVERDeveloping identities for both digital and print to execute in the UK and German retail channels. Exploring an editorial space in order to convey the personal stories linked with where the device could enable the user to go further and do more.
Ensuring the product really got stuck into the scenario and that it wasn’t afraid to face the elements. From a production perspective we made a much more lightweight and approachable response. Akin to UGC methods to bring it closer to the hands of the end consumer and leaving the more polished productions for widespread media placements.
Product renders from Asthmeir.
2 product launches, initially working with an agency to produce the first campaign. Ultimately moving various aspects in-house all the way from digital banner layouts to lifestyle photography. Acting as DoP for the launch video shot in the Chilterns.
What’s in the box?
Working with our OEM partners to produce a higher end experience for the consumer. Featuring a mix of spot finishes to echo the concepts of the product onto the packaging. Generating a topographical pattern to run the perimeter of the top lip with debossed peaks. Spot UVs covering the brand elements to add just a bit of sheen.
As with all of our products we produced the in box collateral that included a quick start guide that used a series of simple illustrations to demonstrate key features. Warranty information in adherence to the various regional certifications for a radio product. Finally a retail dependant gift experience asset that we managed with Ops.
Layouts
A few lines moreTechnical illustrations comprised a large section of the demonstration process for the product. Featuring in the quick start guides and on the product site. Devising ways to quickly and easily convey key functions of the device without getting bogged down in the details (some details.
Experience
Digital Display
Illustration
Layouts
Packaging
Retouching
Video Production
Skills
Markets
United Kingdom
Germany
Benelux
South Africa