Cat Phones — Aiden Barefoot Design

Cat Phones

Building the brand of Cat Rugged Phones and expanding it’s creative output alongside a team of talented creatives. Working on the entire product cycle from concept, development, launch and in life assets. Art directing live action shoots and device animation sequences. Managing production schedules for multi-product campaigns. Online merchandising and in-store presence just being the tip of the iceberg.

Photography retouching (Dave Watts Photography)

Art Direction (Ecstasy of Gold)

Managing the in-house team to work through the project landscape that covered all regions. Working with the respective Country Managers to bring those projects to life. Helping get some world’s firsts in the tech industry into the real world and in front of the end consumer.

Art Direction (Ecstasy of Gold)

Rugged to the core

Working with production house Ecstasy of Gold on developing a product led campaign.
To showcase the build quality of each product down to the smallest detail. Consisting of tagline/copy development, digital display layouts, print ads and 3 hero spots. Each focusing on a real world use case in situ. Art directing the live action shoots and 3D animation sequences to align each individual component.

In-House Titan

Big and bold

Beyond Rugged

Working with a selection of production partners on the launch campaign for the Cat S75. Covering product photography, digital and print collateral as well as a hero 40 second spot.