Art Direction & Graphic Design
A creative designer with a multidisciplinary background, working in product and tech advertising for 8 years under global brands across multiple markets. Specialising in idea generation, concept development, digital display assets and retail packaging.
Always up for a new challenge and excited to chase ideas through the development to realisation. Helping bring world’s firsts to market with full end to end campaigns. Collaborating and working with a range of agencies in both design and production.
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Experience
Design Lead
March 2022 – Present
Bullitt Group
Directing the in-house team to deliver full stack marketing campaigns across multiple formats in a variety of languages.
Developing a new brand focused on digital communication and defining visual standards.
Liaising with a series of our freelance production partners to art direct live action shoots and product photography.
Aligning with key stakeholders to deliver on project KPIs and review pain points.
Senior Designer
February 2020 – March 2022
Working across a range of formats from print collateral and banners for display network to motion graphics for OOH media.
Developing video productions with external agencies to manage edits and client feedback. Producing animated title sequences.
Designed the global retail packaging for every major product release and working with our OEM partners on sample testing and mass production.
Being a driving force within the team dialogue to help collaboration.
Underway Studio
Designer/Content Manager
July 2015 – Present
Partner and member of the silk screen print studio based in Brixton. Collaboratively working on a print catalogue and commissions. Clients such as Twitter, Tate, Adidas and Ciroc.
Managing our customer facing asset pipeline, social accounts and online presence.
Producing brand content to promote our calendar of events and workshops. Working with a network of freelancers on live streams, event photography and campaign videos.
Freelance Illustrator
July 2015 – Present
Editorial and spot illustration for contemporary culture publication such as So Young Magazine.
Brand development in the beverage sector for grass root startups.
Product packaging and launch collateral.
Event and promotional design assets including video and motion.